SWOT Analysis of Dominos Pizza in India

trick out Analysis of dominoes pizza pie pie pie in IndiaThe case draw be belittled is about dominos pizza and its position in the grocery by analyzing it by dint of different framework of analysis a corresponding the organize and the PORTERS five dollar bill FORCES.dominoes is one of the leading pizza crystalizers e precise e very(prenominal)where the world and is acquiring a very good position in the grocery but is facing a very intemperate disceptation from its main rivalry pizza chanty which is better(p) than it in a no of things due to which it captures a major sh ar of market.Using the woeful charge dodging it is growing in the market and expanding its phone line tot only in ally everyplace the world but still it has to work on a no of things in ordinance to come up to the expectation of the guests. circumscribeINTRODUCTIONdominoes Pizza currently ope crops in more than than than 60 countries crosswise the globe. It owns a well-knitted network of both follow owned as well as franchise stores worldwide. It is one of the leading and most frequent pizza economy companies in the USA. The 8773 global outlets atomic number 18 spread across all the USAs states and the 60 countries of the world. Currently about 10,500 great deal atomic number 18 occupied at the dominoes pizza. dominoes Pizza India Ltd. was inembodiedd in process 1995 as the get the trump out franchisee for India and Nepal, of dominoes Pizza International Inc., of USA. Moreoer, the company holds the pass all everyplace franchisee rights for Sri Lanka and Bangladesh through its wholly owned subsidiary. Mr.Shyam S. Bhartia and Mr. Hari S. Bhartia of the Jubilant Organosys Group were the promoters of the company. (Kaul, n.d.)Since inception, Dominos Pizza India Ltd. has proceeded to become one of the largest and straight pastest growing international nutrition bondage in South Asia. The first Dominos Pizza store in India opened in January 1996, at ad vanced Delhi. Today, Dominos Pizza India has grown into a countrywide network around 250 outlets in 49 cities and is the loss leader in the nimble food preservation plane section.Ever since it was established, Dominos Pizza India has maintained its position of market leadership with its constant product presentation and maintenance of stringent advantage standards. In the year 1973, dominos began a guarantee scheme that its pizzas would be delivered in 30 minutes or less of ordinanceing failing which the customer would receive the pizza assuage. So it has established a nature for being a interior(a) delivery specialist cap fitted of delivering its pizzas deep down 30 minutes to its community of truehearted customers from its entire chain of stores around the country. Customers provide order their pizzas by trade the countrywide Happiness Hotline 1800-111-123 and 44448888 which is valid only for NCR, Delhi, Mumbai and Bangalore. (Patel, 2010)WHY DOMINOS pizza pie?Do minos mission is focused on Exceptional people on a mission to be the best pizza delivery company in the worldDominos is committed to bringing fun and kindling to the lives of our customers by delivering delicious pizzas to their brinkstep in 30 minutes or less, and all its strategies are aimed at fulfilling this commitment towards its large and ever-growing customer base.Dominos constantly strives to develop products that suit the perceptivitys of its customers, thereby bringing out the impress effect (the feel good factor). Dominos believes powerfully in the strategy of Think local anesthetic and act regional. Dominos Pizzas topped with cheese and happiness, Dominos is committed to put an extra smile on its customers faces with this mission. (Anon., 2010)30 proceeding AND DOORBELLThe first thing that comes to your mind after hearing hungry KYA (Are you hungry.?) Is of course Dominos? Dominos managed to become the PIZZAS KING of South Asia.Heres how an logical pizza covers t he journey from shop to our home, while chomping our favorite pizza, we never thought how it always got home within 30 minutes of placing the order on phone? And how conviction could never beat the friendly delivery boy take down by a minute, crushing our free pizza dream? Well, heres why. They do scientific survey of city traffic to experience delivery of our pizza within 30 minutes.Revealing how they are capable to ensure delivery within half an hour? they prepare master plan to reach the destination within time. They send out their old managers on bikes and barricade lofty traffic hours and calculate the actual time of delivery, all their employees are duly trained to deliver pizza safely.And snags? fifty-fifty changes in traffic scenario, like construction of bridges and closing of passengers are taken into account and the schedule is changed accordingly. they are able to deliver pizza within 30 minutes in 99 percent cases, else is defend free to the customer. Heres anot her surprise A few people get it on that they do not allow an employee to drive the bike at the expedite of more than 40 km/ph. Their safety is paramount to them, (Kaul, n.d.)That is why they wawl them Safe Delivery Persons (SDP). Informing that they obtain 3,000 bikes on the Indian roads for delivering pizza, Slogan before leaving for delivery You engage to drive safe. I too find out that soon every bike go forth assume a speed control meter to further check SDP.LITERATURE REVIEWMODELSTo find out the market position of Dominos Pizza we should know about the models like SWOT, PESTEL.PORTERS FIVE FORCES which we can checkSWOT synopsisSWOT Analysis is a strategic intend tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats inside a company, project, or a blood venture. It involves identifying the internal and external factors that are favorable/ unfavorable for business to succeed. So it is four factors analysis.PESTEL ANALYSISIt is to analyze the br oad macro-environment of organizations in legal injury of these factorsPoliticalEconomicSocialTechnologicalEnvironmental andLegalPORTERS FIVE FORCES ANALYSISIt is to define the attractiveness of industries and sectors for investment and to identify their potential for change.SWOT ANALYSISSTRENGTHDominos restrain strong service facilities like 30 mins NAHI TO FREE (otherwise FREE) dominos were the first to start the trend of 30 minutes otherwise free that means they will deliver your order within 30 minutes otherwise they will give you for free and they are very honest with this concept as they do what they redact but they never let their employees to drive the bike so fast in order to reach before 30 minutes and all the employees pee to follow this rule strictly and they reach any place before 30 minutes. So it has good door step service within half an hour.Low price placard In India Dominos is trying to attract the middle bod and lower middle class people who are interested to spend their money on pizza but in low price. Those people are eager to go for an outing in any fiesta and want cheap and best family restaurant. Dominos would be most pick outable. They do not need mettle well-nigh class atms or amusement in the shop so the founding cost is low for the dealers and the price of pizza is very reasonable for the customers. mix of Pizzas Dominos Pizza has a lot of varieties like vegetarian and non-vegetarian. In vegetarian tons of pizzas are available as well as non-vegetarian too. (Adam, 2010)Quality of Pizzas the tone of voice of Dominos Pizza is also very good. The taste of all the pizzas are very yummy.More outlets- Even in smaller towns dominos comport its outlets even in the smaller towns its popularity and pizzas are not limited to astronomical cities but small cities also due to which people know it more whether from a metro city or from small city.Quick service at outlets the service at the outlets of dominos is very fast and custom ers dont have to wait for long for their order which makes the scratch even better because low price along with good service as a very rare combination.Excellent offers The Dominos pizza franchise constantly keeps on inventing ways through which it can make a greater adjoin on the fast food market. That is how the fast food franchise came up with Fun meal is four offers. Through this method, the pizza franchise is able to produce more variety in the food delivered to its customers at their door steps. Through its Fun meal for four pack the Dominos pizza India offers four pizzas at the rate of Rs. 180. This means charge of one pizza will be sightly Rs. 45. Dominos generally offers are more attractive for the students and middle class people and they are the main customer which they steered. Dominos also regularly close ins sell-in-schemes like promotional schemes for dealers, promotional coupon, festival offers etc. Sometimes they also give great discounts to the customers. (Pr asso, 2007)They are strong presence in the market as a brand gens they have a very strong presence in the market and through its long presence in the market and continuous obedience toward the customer providing them a great service at a cheaper rate it in truth have created a very good reputation and brand name. So it makes Dominos Pizza better than its competitors.WEAKNESSDominos just has delivery outlet but does not have an take in outlet, where the consumers could admire themselves. This has provided pizza army hut with a competitive edge over Dominos. Dominos also do not have any fixed customer through they are one of the main competitors of the pizza hut. Pizza hut is also an internationally known chain of pizza outlet that entered the Indian market towards the end of the 20th century. Its target audience is fundamentally the juvenility and the families who like socializing. They are initially targeting only the metropolitan cities as they have positioned themselves as a n outlet for rejuvenating lost relationship and socializing as they have an excellence ambience to boost it. Thus pizza hut emphasizes more on the ambience, it provides rather than the product it offer. As far as the price is concerned, pizza hut products start at around Rs 160. It is priced much higher(prenominal) thandominos pizzas but they justify it on the basis of the service and the ambience they provide their customer at the outlet. Pizza shacks marketing strategy is canonically aimed to make the consumer feel very important. It actually wants the consumer to believe that Pizza shanty is the ultimate outlet for celebrating anything and everything. It has created an ambience to ensure that customers start finding defense to the outlet. Dominos has a major threat from Pizza Hut in this aspect. With the increasing number of professionals and ontogenyd exposure to western style of eating outdoors frequently, Pizza Hut may quickly score over Dominos. In addition the great int eriors, the music and the overall service at the pizza hut outlets create an atmosphere which tempts you to visit the place again. So Dominos have to do something to overcome this problem.Leaving aside the local restaurant and a few local brands like Smokin Joes gracias etc, Dominos mainly faces argument between two players Pizza Hut and Smokin Joes. (Jones, 2008)They dont have dine-in instalment they dont have the dine in facility in their outlets that gives its competitors advantage over it and because its main competitor pizza hut have this facility and dominos is facing the main competition from pizza hut.Outlets leave out space the outlets lack space which creates the problem of limited sitting space for customers and sometimes customers have to wait for the seats to be vacant for them.Ambience not up to expectations it is not so successful in creating an environment which reflects its brand and reputation as dominos being a brand should come up with a different idea which influences the customer.No option for natal day parties and corporate lunches instead of being such a big brand in the fast food industry dominos lack the facility of birthday parties or meetings which is a very big weakness as its competitor pizza hut is very good at all these things. (Shreshtha, 2010)OPPORTUNITIESNew restaurant at officious places it should open its new restaurants at busy and crowded places where it can attract more customers.Capturing the new customer through low price menu it offers a low price menu which is an advantage to it and it should take the proper benefit out of it growing fast food market-scope for expansion fast food market is growing very fast along with the time as the new generation all are very fond of fast food and pizza is on top of the list hence making it a great opportunity for the company to expand its business and make profit. Introduce more varieties it should introduce more varieties of pizzas and add more food items along with the piz za.Bigger outlets it should increase the size of its outlets as its outlets all being smaller than the competitors hence liberal less space for customers to sit and enjoy the meal.Take away counters it should entangle take away counters to its outlets so that people feel more satisfactory and easy to bring back. (Boyer, 2007)THREATSFrom their competitors it is facing a very tough competition from the existing competitor pizza hut as pizza hut have some of the better facilities with it is regarded better than dominos and hence really affects the market of it distributing the consumers.Pizza hut main competitive advantage over dominos is dine-in facility the main competitor pizza hut has a unique dine in facility that makes it different and much better than dominos.Emergence of Papa Johns Worlds Pizza makers new entrants entering the market are coming as a big threat for dominos as it is facing a hyper competition situation from pizza hut and it this scenario a new entrant can mak e the situation worse and make it loose market.Better lumber and variety of competitors dominos being a low price pizza seller than its competitors that gives it an advantage but at the same time the difference in quality can be seen and that makes the difference.No take away counters for pizzas doesnt have any take away counters which in turn harms its own market and the consumers coming to it. (Jones, 2008)PORTERS FIVE FORCES ANALYSISAnalyzing the above using the five forces framework we can see that in the above discussion it is stated clearly that the threats of new entrants is quite high and a no of new competitors are entering into the market like the papa johns and the pizza being an all time favorite of gentleman everyone knows that its profitable to invest in it and hence can enter in the market with high hopes.We can also see that it is in a hyper competitive situation with its existing competitor pizza hut. And Smokin Joes also braggy a tough time to it hence making th e situation even difficult due to which we can say that the threat of rivalry within the industry is too high.We also know that pizza being an all time favorite for people its very normal that instead of passing to dominos pizza they can switch to any nearby confectionary or bakery in order to enjoy pizza and hence can harm the business of dominos because a lot of time people prefer not to order and wait for the delivery to come or waste so much of time going there and prefer to go and buy the cheaper pizza from the nearby confectionary or shop which taste same or sometimes better. Hence we can see that Dominos faces threat of substitute products and can be affected from it not so highly but still will have medium affects. recommendationThe dining conditions have to be changed drastically if Dominos have to target the Premium segment of customers. They are way behind Pizza Hut in the dining experience. Some of the Dominos Restaurants lack even basic amenities. Due to this a conditi on can occur where customers judge the quality and taste of the Pizza with respect to the restaurant environment and ambience. Thus to have a greater market share and tap premium segment of the market, Dominos can provide good quality restaurants. There should also be provision for music, TVs, kids zone etc in the restaurant. By doing this they can even charge a little bit more on the food items.CONCLUSIONThis assignment is based on Indian pizza market. flat in global market where they are stand in young scenario. The main objective is increasing the number of customer base of Dominos Pizzas. This also has talked about the entry of various giants in Indian pizza industry. It has touched various aspect of pizza industry such as product line, comparison, strategy, competition, etcDominos pizza industry is purely based on home delivery service industry. Dominos is the current market leader in India, but may soon face very tough competition from both McDonald and pizza hut. So to impr ove their brand doubling and consolidate their position in the market, they need to take up some innovative approach very soon. Special area of dominos is home delivery 30 mins concept, using this punch line they grow their business in various segment like opening dine-in facility, all over the India. , Also starting the new restaurant with new innovative products as well as opening the new segment for Dominos pizza.