Report on the Case Study of Virgin Trains. Organization Success

study on the Case Study of Virgin Trains. Organization SuccessIn the modern era, ph iodine line activities deem got shape of variegates in divers(prenominal) ways, if we talk in physical composition behavior, technology of the fellowship, the guest satisfaction, the method of productions, the use of current and modern equipments, the concern of human resource, the intellectual resources, the activities of marketing, marketing heed, products educateing and or so(prenominal) other areas of the business which are consistently changing with company environs and client need and wants. Most of he company right away a days are going through and through and through transport circumspection. convert vigilance is a croak on of changing the over tout ensemble activities of the faces if not altogether further with several(prenominal)(prenominal) extent those activities which the management feel that the company continuously cladding problem by handling the go of th e make-up. So they decide to change the management or administration or those activities which are continuously sorry the work environment of the company. The follo elongation may be the intimately weighty areas in which the business are taking interest to make a change. These are as under.Culture of the company, Work enviromnet, Technology, outpution techniques Administration of the company, enjoyment of latest and modern means and sources for business, Change in management etceteraWe basin define the change management to a fault by the protagonist of following words.The process of changing the activities of the scheme as well as the implementation of the procedures and technologies to achieve the desire objective of the organization, simply words to change the environment of the business organization and to achieve a high utility stratum that changing, usually change management includes various aspects such(prenominal)(prenominal) as throw change, adaptation change and effecting change. The final goal of the change management is the long condition sustainability of the organization. on that floor may be some sexual and external triggers which bring change in the organization activities.Change counsel Importance.The process of change management is not an easy designate because it requires the business skill, analytical skill, political skill, arrangement skill, people skill, and Change management plays a vital role in the organization development because it gives stability to the organization by studying the internal and external changes. It in any subject come throughs a satisfying institution for the value and genius. And too maximize the profit of the business concern. Change management likewise provides good close and sound on the job(p) governance to the organization, it also creates top bottom approaches to facilitate and promote the need for a finis.Where employees do per form their activities with effective and efficie nt manner? Which also provide basis for human resource manger to implement those strategies for gear uping and development which boost up the current employees for the need of the organization? Now a days various companies are hiring the services of management consultant to short-change how best manage the activities of the business concern, the consultant providing best techniques for implementing the change process and to achieve the organization objectives.A) Critically examination of the case study of the double-dyed(a)al train.Relation post sight and goal of the companyAs before all the trains web in the hand of Britain government, they appointed a separate trunk for the management and handling of the railway activities known as Britain rail. But since 1997 staring(a) train operating complete in private sector, the quality and management of the sodding(a) train is now so better. The routes of train go through Manchester, Glasgow, and Birmingham and many others cites o f the United Kingdom. The new chief executive of the gross(a) train has announced a new visual sense for a company which has with outstanding extent support the company in different situation.Vision and burster tilt of the vestal trainVision a program line is some time called a picture of the company in the future. Vision bidding is the company aspiration, their frame work for all strategic planning of the company. The fancy statement answers the question where do we want to go. For example the pot statement of the eye clinic in America is our survey is to take care of your wad. And the vision of the adamjee pharmaceuticals is the name you have learn to trust.Mission mission statement is a brief description of a company fundamental purpose. Mission statement give answer the question why do we exist.The vision of thoroughgoing(a) train is very set down, it has very close relation to the all activities of the virgin trains, the basic and fundamental aim of the virgin tr ain is to achieve the customer satisfaction and coordination among employees, for this reason they have divided the whole activities of the organization into theme they have developed separate area for controlling the activities of the virgin train and each region is handed over to music director for best control. distributively region of the company is seeking to maximize the quality of the service to customer and other objectives of the company. Tony Collins the chief executive the company has well ceremonious the vision of the company which has differentiated the company with others, the main theme of the vision of virgin train is to empower the employees to take tariff and ownership of their performance. This vision has worked with great extent. And have played an most-valuable role in transforming the vision in culture of the company. Vision helps the organization to meet the objective and coffin nail with some core values.The vision of the virgin train is To become the most safe, consistent, reliable and profitable of the train operating franchises in a temper that respects different views and people need not be aghast(predicate) to be open and honest. If we see the vision of the virgin train it is clear form the above that it set out the concept of profitability, safety and responsibility and customer services and relation with them. Now we give see that how the vision and culture of the virgin train have some relation or not. Culture is the way of running(a) style in the organization which is intelligibly study from the behavior of he employees, culture is the way of working activities, that how the motorcoach behave with employees while they are doing their activities. And how manger treats the subordinates. Culture also depicts the procedures and constitution for activities and care abut the customer because customers are the ultimate king of the business. The virgin train vision and culture have strong relation ship because the vision of the virgin trains have provided a solid buns for culture of the company, as we have studied in this case study of the virgin train that they have now divided the activities in different region and they have move from their traditional concept to new one is the customer is the priority. We can see the culture example how they have managed the culture from their vision, the prep of toys in waiting rooms to keep childrens happy. Virgin train also further recycling in all offices. They have also encouraging employees to take part in communication and give suggestion and sell ideas of important issues and challenges.B) What influence organization culture in change management. rootage of all we must shortly define that what is meant by culture, organizational culture is a constitution of shared meaning held by members that distinguishes the organization form other organizations. (Stephens). Culture is also consists of norm, values, attitudes, beliefs,opinion and custom and tradit ions of the employees while doing work in the organization how they feeling and how they finding the place for their selves.Factors influencing organization cultureThe following elements or factors can be sued to influence the organization culture.a) defy system b) organization grammatical constructions c) power structures d) the paradigm e) stories and myths f) symbols and g) rituals and routinesa) Control system The system to monitor that what is going on in the organization.b) Organization structures The hierarchies of the organization, the way through which the work can be carried on, the lines of reporting etcc) Power structures. What is power establish. Who will be responsible for making decision, and how power can be astray spread.d) The paradigm the organization mission. Values, vision, what it about, and why it exists.e) Stories and myths. Events must be building up, and what is important in organization and what is not,f) Symbols. The logos and design of the organizatio n but it also be extended.g) Rituals and routines. Meeting of management, reports of the board and so one.C) Contribution of the Organization social structure to the achievement of the Change process.Organization structure may define as organizational structure is a system of arrangement, the pattern or network of relation, between the various positions and their holders. David Buchanan.)All organization has some aims and objectives. To achieve those objectives all organization makes provision to regulate such activities, which contribute to the achievement of the goals. such(prenominal) allocation of resources, supervision and coordination among the organization elements are developed to wee the organization structure. What may be the structure of the organization if it is matrix or project, bare form but with out proper structure of the organization activities no change process can be best implemented in the organization because organization structure makes it easy to understan d the whole activities of the organization and which help in the change process. So it is very important for the management to develop such structure which regulates the activities of the organization and to achieve the targets.Peter Drucker suggests some principles for designing organization structure these areclarityeconomy complaint of visionunderstanding by individual of his own labor movement and the task of wholedecision makingstability and adaptabilityand perpetuation and self renewingthese principles serves to support the designing in the organization structure, if these are follows so with no doubt one can develop good and stable structure which may be supportive in the change management process, as we have seen from case study that how virgin trains have developed the regional structure according to the vision of the company.Elements of the Organization structuresFive main elements of the organization structure arePeopleTechnologyObjectives of the organizationEnvironmen te) Structure of the company itself.Organization can be viewed as a colonial system, which consist the above variables. These variables mutually interrelated with each other and constitute the organizational structure and these variables are affected by environment such as social, political, economical and environmental.Types of the Organizational StructureLine structure, Staff structure, utilitarian structures, Matrix structure and Project base.Designing the Organizational StructureThere are many type of organization and every organization has a different structure. Different people are placed in different position in different department of the organizations. Division of grouping and task into functions, departments, sections, and units constitutes the organizational structure. As virgin train adapted the structure for carrying the activities of the trains, they have divided the region and assign each region to a manager for handling the activities and every employees of that re gion are responsible to report to that proper(postnominal) manger.DepartmentalizationDepartmentalization refers to the process of grouping together employees who having common supervisor and resources. In unprejudiced word departmentalization is the division of the organization into different wings and every wing has common goal and responsible for any work done.An organization may be departmentalizing on the following basis.Function basis e.g. research, finance, and sale etcProduct basis e.g. a college on subject baseCustomer base e. g bank, consumer loan, and business loan departments.Geographic baseTime base e.g. one shift, two shift etcNow it is prove form case study of the virgin trains that how organization structure achieved the change process in that specific area, all the activities of the virgin trains have designed in such a way to achieve the customer satisfaction and employees coordinationD). Strategies of the virgin trainsAs clear form the case study of the virgin tr ain that the company has adopted two main core strategiescustomer orientated outline andemployees or worker oriented strategiesboth strategies have developed the virgin trains, because in virgin trains giving priority to customers they are considering that customers are the kings of instantly market they are better decided about the failure and succeeder of the business concern, and the company all activities are going round with customers so by adopting this customer priority strategy the virgin trains are now attempting to have different position to its rival or competitors, and the other one strategy which have adopted by virgin train is employees oriented because the virgin train is also considering that the workers are also the core point of the success of the business if worker are provided a good environment, wellness and safety condition, good reward system, well motivated so they can perform better and the company can achieve the goal easily. telling of the strategiesBy adopting these two core strategies the virgin trains now getting several advantages, they have achieved the customer satisfaction, and customer also have realized that the virgin trains is the merely quality provider among the different other trains service provider in the Britain, because by adopting the strategy for customer the virgin trains have ameliorate the quality of service by providing different services in different station of the Britain. They have also achieved the customer loyalty not only for short term but also for long term, which in term not maximizing the profitability of the virgin trains but also the reputation and goodwill of the company in the mind of the people. By adopting the strategies for employees they have also improved the work quality and have changed the behavior of the employees in work place which in result have brought good and effective working environment, which have great impact on the quality of services and working condition of the compan y. They have also trim back the sickness levels ,the lowering faculty turnover rates, have improved customer satisfaction ratings and have reduced numbers of complaint letters form the side of customer and fraternity and also have cost saving from the implementation of this vision of virgin trains.RecommendationThe virgin trains can also improve their services by providing or adopting the following suggestion.Fare should be reasonable to affords by ecumenical customer to travelThe reward system of the company should be based on employees need which will have positive result form the side of employees and will bring coordination.Fast and time arrival to terminal figure has also the key success of any trains system in the world. several(a) facilities to customer in different station may also add-on the reputation of the company.To design comprehensive, structured program which may also improve the virgin trains performance.A well reporting system may also be developed by the comp any to have best control of the activities of the company.Introduction of modern technology and systemAnd improvement in system efficiency and productivity.