Choose a global business and critically analyse the organisational Assignment

Choose a global business and critically analyse the organisational structure adopted by the company since 2008. Investigate the - Assignment Example Be it television or radio or video recorder or walkman. Sony Corporation is headquartered in Tokyo. It is a global player and has extended in many countries serving millions of customers across the globe. It is the leading manufacturer and the marketer of audio, communications, video and information technology for the customers and for the professional market all over the world. They have also diversified in the financial sector by giving financial services like insurance and banking to their customers. It always gave emphasis on the strategy that they are implementing for the success of their business. The success of Sony was possible through an exceptional vision â€Å"To experience the joy of advancing and applying technology for the benefit of the public" (Hill, 2011). Sony saw its success globally due to the influence that it had on the Japanese habits and culture and penetrated the global market by operating in â€Å"the Japanese way†. 2. Sony Corporation In 1946, the J apanese electrical engineers Masaru Ibuka and Akio Morita created their company Sony Corporation with only 20 employees in Tokyo. Now in 2013 the number of employees has gone up to 1,68,300. The figure makes it clear that even a small company can have its first product placed successfully in the Japanese market. The sale of electronic goods then heated up the market and thus Sony started to expand its business globally after their success in Japanese market (Hill C., 2010). The two founders in 1953 went for a three months long business tour to Europe and America where they signed agreement with the US companies and European companies and thus they penetrated into the American and European market. Later it has expanded its business to Africa and India. Sony has served both the market with their expanding business units and their products (Sony Corporation, 2013c). 3. Sony going Global Sony expanded globally with the following aim and strategies: a) Visionary Leadership: They expanded internationally with the aim to lead one vision and make a group which is flexible and efficient enough to capture the global market by learning their local customers. b) Organizational process: They wanted to spread the awareness of their products through the Global Information Systems and Communication. They even set the Research and Development Team for their long term survival so that they can develop their products as the market requires. c) Organizational Culture: Sony formed a multicultural organisation and thus it made it easy for the employees to work in such a friendly environment with no pressure for the following a particular culture. They standardized their products uniquely. d) Customized products: They even customized the products according to the customer need and this unique strategy gave them a bigger platform in the bigger market. Example: Sony laptop keyboards contain the currency signs which are different for the different countries. 3.1. Strategies undertaken by Sony Strategies that are taken in the global context are the plan of the company to position their products positively in the markets so that they stay ahead of their competitors. Sony Corporation thus made different strategies for the different markets so that they can position their products to the customers. Their corporate strategy is to lead as the global provider of electronics and entertainment. In 2008 the company came up with new strategies whose main aim was to refresh their