An Analysis of Food Marketing and Advertising Targeted at Children: Is There a Link to Childhood Obesity?

An Analysis of Food Marketing and Advertising Targeted at Children: Is on that point a Link to Childhood Obesity? ENG135 DeVry University February 24, 2010 When examining the likely causes of the quick rise of chelahood corpulency over the past 30 years, the correlation between media use and exposure to increased amounts of provender and marketing advertisement be cannot be ignored. There has been a dramatic increase in media targeted to tiddlerren, which is laden with elaborate advertizing campaigns, legion(predicate) of which promote foods such as candy, soda, and snacks and it is estimated that the typical child sees about 40,000 ads per year on TV alone (Kaiser Foundation, 2004). run to the Kaiser Foundations research, due to food marketing and denominates persuasive nature, children are often mislead into count the nutritional value of some foods is actually greater than it is and this make influences children to make un healthy food choice s. Food marketing and advertising targeted at children is highly profitable and its not train that the food industry spends over $10 million dollars on advertising annually. Anyone who has tuned into childrens programming on a Saturday tidy morning can testify to the many commercials for unhealthy foods specifically targeted at children. But, does food marketing and advertising targeted at children perk up a negative effect on their overall health and nearly being? And, at what age do children sympathise the discrimination between commercial and non-commercial advertising? Childhood obesity in the United States is reaching epidemic proportions and it is an issue that affects many American families today. Consequently, the subject of food marketing and advertising targeted at children is a topic that is on the minds of many parents and healthcare professionals. Today, a whopping 32% of kids are overweight and this is being hailed as advance news. Why? Be cause the numbers arent even higher(prenomin! al) and part because...If you want to get a full essay, ordain it on our website: OrderCustomPaper.com

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