Marjeting Concepts 1. What is marketing? What is the marketing fancy and discuss its evolution. How does the marketing get differ from the production and sales conceits? What are the conditions that must live before an exchange can take place? tell apart the variables of the marketing mix and how they interact. (i) Marketing: Marketing is the systematic key for of identifying and anticipating the needs of actual or prospective customers for raw materials and consumer goods and services, words them to an optimal detainment of these needs, and material these needs profitably. Marketing begins with the denomination of the (current or potential) needs of consumers, through close comprehensive survey, and ends with the paying(a) mirth of them. (ii) The Marketing concept: The marketing concept is the philosophy that recommends identifying, analysing and satisfying consumer needs better than competitors (The Marketing Concept 2006). The marketing concept evolved from th ree preceding concepts: The product concept, the production concept and the selling concept (Robert D.). The product concept, a principle that encourages excellency in production and services in the belief that consumers deliver an appreciation of excellence, emphasizes product quality and/or performance, and assumes that at least or so consumers are knowledgeable enough to recognize and discover high-performance attributes in these areas. (ibid).
Thus, once manufacturers come up with an thought for a new brand of a product which they try is excellent, they go ahead to produce them in wholesale quantities, a ccept that consumers entrust readily see an! d appreciate the value they link to the brand. in that location is obviously a certain element of high-handedness in this concept which makes the manufacturers pay back the standards of excellence irrespective of the tastes of the consumers. This concept in sketch lost popularity and gave way to the production concept which places premium on quantity and affordability of goods... If you want to get a full essay, set up it on our website: OrderCustomPaper.com
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